Locations are Cloudflare’s best guess from the visitor’s network, so mobile and work connections often show the nearest big city rather than where the person is. Cookieless: visitors are counted with a hash that resets every day, so “visitors” over several days counts each person once per day they visit. Click any row to filter the whole dashboard to those visitors; “Enquired” counts visitors who sent a contact form or clicked your booking, email or phone link; checklist sign-ups are tracked separately under Actions. Your own visits are excluded on any browser where you’ve opened the site with ?ds-ignore=1.
Paths to enquiry
Recent visits
Open a visit to see each step
A visit is one visitor on one day: visitor IDs reset daily, so someone who comes back on another day shows as a new visit. Routes count each person once, up to their first enquiry, with repeat views of the same page in a row merged. Filters and “Only visitors who enquired” apply here too.
Clicks from Google
Google’s figures arrive 2–3 days late, so the last few days always look low.
Worth doing next
AI answers
Most people read an AI assistant’s answer without clicking, so this shows visits from AI, not how often you’re mentioned. Google’s AI Overviews are counted inside the Google figures; Google doesn’t report them separately. Searches for your own name are left out of search terms and suggestions, since they come from people who already know you.